Brand identity
Tondo
TONDO is a home made bakery, founded by Silvia Cancellieri, expert baker, who has brought her professional project to life.
I took into consideration different elements to identify the brand:
_ the human element, symbol of handmade
_ the ear/bread, to connect to the core business objective, to bread production and bread products.
It was important to remember how much the attention was paid to choosing ingredients.
_ the geometrical shape of the circle, of course.
Considering these elements, I wanted to emphasize the originality of the work done by Silvia Cancellieri, owner of the business.
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The result of this research is a pictogram that shows a woman with hair in the shape of an ear of corn.
She has her eyes closed.
This is an archetypical symbol and represents the ability to do things in a capable and instinctive way: the production of bread, in this case.
The large hand open upwards also symbolizes the care given in product.
The definitive brands.
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Naturally the geometric structure of the circle gives harmony of the brand.
An example of a paper bread bag.
The fonts used are both license-free and are Montserrat Alternates Light, designed by Julieta Ulanovsky together with the tiny Arial Narrow font, designed by Robin Nicholas and Patricia Sauders.
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The shop signs.
Photo by Antiche insegne artigiane
Some branded products.
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The simulation of a marked bread.
Here you can download the TONDO brand identity bible.
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